There were quite a few gap messaging problems that Evotrux was experiencing. Having trouble connecting with your clients can be debilitating for a start-up, so in order to have an experience that is guided ensures user can effectively use the application the way it was designed. I introduced what are called "Tool Tips" to both their desktop and mobile applications to deminish any gap messaging issue they were having with their user base. Interaction based tips that inform user of new tools, ones they haven't used yet, and analytics on running a more effective business.